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Jan 2023 14:52:47 +0000 0 6883262695209bdb3ad106115ac60dc3 Yovita became a registered member https://members.wisetourismacademy.id/news-feed/p/575/ Fri, 13 Jan 2023 08:00:38 +0000 0 53db9ab046a9f7679e5ddca3e3dc1778 Elisa replied to the discussion Live Session 1: Contoh IMC Campaign in the forum Destination Marketing Management https://members.wisetourismacademy.id/groups/destination-marketing-management/forum/topic/live-session-1-contoh-imc-campaign/#post-3047 Fri, 13 Jan 2023 04:22:36 +0000 Reply to Live Session 1: Contoh IMC Campaign

Menurut Elisa campaign yang dilakukan oleh NZ dan Queensland sudah sesuai dengan tujuan dari IMC itu sendiri, karena pesan yang disampaikan kuat, konsisten dan juga jelas yang bermaksud untuk memperkenalkan NZ dan Queensland ke wisatawan sehingga dapat tertarik untuk mengunjungi destinasi tersebut.

]]> 94f5ef2e383d7097a63771f29769508d Sheidy replied to the discussion Live Session 1: Contoh IMC Campaign in the forum Destination Marketing Management https://members.wisetourismacademy.id/groups/destination-marketing-management/forum/topic/live-session-1-contoh-imc-campaign/#post-3046 Thu, 12 Jan 2023 10:44:29 +0000 Reply to Live Session 1: Contoh IMC Campaign

Kedua campaign tersebut telah sesuai dengan tujuan IMC. Di mana tujuan dari IMC antara lain adalah memperkuat brand awareness serta meningkatkan ketertarikan publik terhadap produk yang ditawarkan (dalam hal ini produk: destinasi).

Campaign The Best Job in the World yang dilakukan oleh Queensland berhasil meningkatkan awareness masyarakat…

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]]> f7f8876b81365cfdc1f96cc32bb974e6 Marko became a registered member https://members.wisetourismacademy.id/news-feed/p/566/ Wed, 11 Jan 2023 03:02:10 +0000 0 272cfa753ccb16292ef69209b9be6586 AgusSur became a registered member https://members.wisetourismacademy.id/news-feed/p/565/ Wed, 11 Jan 2023 03:02:00 +0000 0 16c31fc4726510e566a74a07b37121a5 Alawi became a registered member https://members.wisetourismacademy.id/news-feed/p/562/ Wed, 11 Jan 2023 00:34:26 +0000 0 056555f19d300f43245025fff46c90cf Dwi started the discussion Live Session 1: Contoh IMC Campaign in the forum Destination Marketing Management https://members.wisetourismacademy.id/groups/destination-marketing-management/forum/topic/live-session-1-contoh-imc-campaign/ Tue, 10 Jan 2023 13:54:08 +0000 Live Session 1: Contoh IMC Campaign

Campaign Good Morning World yang dilakukan oleh New Zealand serta The Best Job in The World oleh Queensland dianggap menjadi salah satu strategi campaign IMC yang efektif. Bagaimanakah tanggapan Wise People terhadap kedua campaign ini? Apakah sudah sesuai dengan tujuan dari IMC atau terdapat hal lain yang perlu ditingkatkan? Mohon…

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